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The Basics

Market Research & Consumer Behavior

IE

Drive vision, strategy, and innovation in any organization through market and consumer insights


School of Human Sciences & Technology Admission department
Maria de Molia 13-15
Madrid, 28006, Spain

What We Offer

Summary

The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. This knowledge is critical to guide business strategies and actionable plans to address the market's wants and needs of today and anticipate those of tomorrow.

CAREER WORLD
Connect

FORMAT
Full-Time

LOCATION
Madrid

LANGUAGE
English

START DATE
October

DURATION
10 months

HST molds students into future-forward and versatile professionals, using methodologies that put innovation and employability at the forefront


Academic Fields

Business, Management, Marketing, and Related Support Services, Other.
Business/Managerial Economics.
Business Statistics.
Management Science.
Management Sciences and Quantitative Methods, Other.
+ Show all academic fields

Degrees

Master's Degree, MRCB, Master in Market Research and Consumer Behavior


Formats

Full Time

Keywords

Marketing, Consumer Insights, Psicology, Business

Contacts

Rebecca Garfias

Rebecca Garfias
International Recruitment Coordinator
rebecca.garfias@ie.edu
Rebecca.Garfias@ie.edu

Kaitlan Puglia

Kaitlan Puglia
kaitlan.puglia@ie.edu

Marta Ongil

Marta Ongil
International Recruitment Coordinator
marta.ongil@ie.edu
marta.ongil@ie.edu
(+1) 416-238-1188

Khadija Al Ubaidi

Khadija Al Ubaidi
khadija.alubaidi@ie.edu

Who We're Looking For

Summary

The Master in Market Research & Consumer Behavior program will train you to be the next consumer and market expert who drives product, marketing, strategy decisions. Understand the needs of consumers, how, and why they make purchasing decisions by combining knowledge areas in Research & Analytics, Consumer Psychology, Strategic Marketing, and Professional Skills.

At IE we accept three entrance exams: the IE Global Admissions Test, GRE and GMAT.


Academic Backgrounds

Accounting and Business/Management.
Advertising.
Business and Personal/Financial Services Marketing Operations.
Business/Commerce, General.
Business/Corporate Communications.
+ Show all academic fields

Links & Media

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