School of Human Sciences & Technology Admission department
Calle de María de Molina 13
Madrid, No state preference, 28006, Spain
The fast pace of digital disruption has forced traditional marketing channels to step aside to make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.
Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, and marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.
The Master in Digital Marketing is taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.
The program is delivered in 2 formats so you can choose the option that best fits your lifestyle: the Part-Time option lets you combine working and studying at the same time, and the Full-Time option offers a totally immersive year in Madrid.
Our full-time programs are designed for those looking for a totally immersive educational experience. Your fast-paced days will be filled with face-to-face classes, group meetings, presentations, simulations, and debates, and you’ll get to know students from diverse geographical and professional backgrounds. Our Madrid campus is in the heart of the city, in the financial district, and is full of resources to complement your learning, such as the IE Library, the Venture Lab, and talks given by experts. Dive into your field of study and make the most out of your time at IE in the vibrant capital city of Madrid.
Looking to pursue a master’s degree while advancing in your career? IE’s part-time degrees are cutting-edge programs that blend virtual and physical learning: classes are taught on the IE Online Campus, and are complemented by several one-week, in-person sessions in Madrid, so you won’t have to put your professional life on hold. You’ll learn through live lectures, interactive videoconferences, discussion forums, and debates, collaborating with other like-minded changemakers across the globe. An accurate reflection of how modern corporations operate today, this format prepares you to dive into the world of work straight away.
Online & Madrid
Master's Degree, MDGM, Master in Digital Marketing
Marta Ongil Lopez
International Recruitment Coordinator
International Recruitment Coordinator
Regional Assistant for North America and Canada
+34 91 568 98 70
Khadija Al Ubaidi
This program has been developed for future-thinking visionaries who want to tackle the upcoming challenges in digital marketing. Those who are driven to innovate in a constantly-changing field and who are inspired to learn the latest tech in order to analyze, strategize and execute effective digital marketing are a good fit for this program.
Our students can come from a variety of educational and professional backgrounds.
BUSINESS & MARKETING
You are a business & marketing graduate and/or professional who wants to boost your knowledge and skillset by mastering the latest trends in digital marketing.
ADVERTISING & COMMUNICATIONS
You studied and/or work in this field and you are looking to get a leg up on the competition with a thorough mastering of the concepts and applications of digital marketing.
TECH & SOCIAL SCIENCES
You have a background in technology or any of the social sciences and you want a job that applies those skills in order to create, manage and measure impactful digital marketing strategies and campaigns.